Much of my work focuses on creating user-centric marketing experiences and how digital channels connect to meet customers where they are. I have a strong background in standardizing customer experiences and creating employee tools to help reduce friction and create efficiency.
My design journey started in web design, where I got to wear both design and front-end development hats. From there, I found my niche in email messaging, blending visual design with the quirks of coding. While it had similarities to web design, email brought its unique challenges (and I loved every second of it).
At Capital One, I focused on leveling up the user experience and visual impact for all customer-facing emails. I thrived where technology meets creativity, always finding ways to innovate and solve problems while ensuring designs were eye-catching and on-brand. Eventually, I expanded into other digital channels, crafting cohesive visual ecosystems that met customers wherever they preferred to engage.
I also led the growth of "One Click," a product that allowed customers to complete actions directly from an email with—you guessed it—just one click! I worked on expanding it across new channels and standardizing the user experience to make it seamless and intuitive.
When I’m not immersed in design, I’m outside getting my hands dirty in the garden or volunteering as a Master Naturalist, championing conservation landscaping and sustainability. My husband and I love to travel, camp, hike, catch live shows, or relax in our stock tank pool when the weather cooperates.
User Experience Design (UED), User Experience (UX), User Interface Design (UI), Visual Design, Rapid Prototyping, Omnichannel Design, Concept Ideation, Cross-functional Collaboration, Atomic Design, Design Systems, Experience Strategy, Wireframing, Responsive Design, Mobile App Design, Web Design, Iterative Design, Accessibility Design, Data-Driven Design, User Flows, Experience Mapping, Journey Mapping, User Personas, User Research, Usability Testing, Focus Groups, Facilitation, Test Planning, Surveys, Empathy Interviewing, A/B Testing, Design Standardization, Design Documentation, Branding, CSS/HTML, Messaging Innovation, Research and Development (R&D), Email Design, Email Marketing, Web Development, Art Direction, Graphic Design
Figma, Sketch, InVision, Mural, Lucidspark, Lucidchart, Jira, Trello, Confluence, Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, InDesign), Github, UserTesting, Salesforce Marketing Cloud, Litmus, Movable Ink, Slack, Zoom, Google Workspace
Design Thinking, Lean UX, Double-Diamond Design Process, Agile, Jobs To Be Done (JTBD), Product Development Life Cycle (PDLC), User-Centered Design (UCD), Qualitative & Quantitative Research
Esoterra Designs
Freelance Designer
December 2023 – Present
Cross Creek Nursery & Landscaping
Garden Center Associate (PT)
March 2024 – Present
Capital One
Product Designer
Jan 2021 – Sept 2023
Capital One
UX Design Lead
Aug 2015 – Jan 2021
Capital One
Senior Digital Designer
Feb 2013 – Aug 2015
Aquent
Email Art Director
May 2011 – Feb 2013
Poshtots
Web Designer & Developer
Feb 2006 – May 2011
University of Richmond
Full Stack Web Development Certificate
2018
Radford University
Web Design
1999 – 2003